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Lovely Ethical Woolly Things
How do we know wool is ethical? This week I have been asked that question by New York Knitwear Designer, Jennifer Raish. Jennifer is a pioneer in the new industrial revolution which is about niche...
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Lambs and Dolphins
CAMIRA’S VERY CLEVER LAMB AND DOLPHIN ANIMATION I normally only blog once per week – but I just had to get this one out there… British company Camira use our Laneve lambswool from the rolling pastures...
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Jeff Farm
This is Jeff Farm in New Zealand’s deep south. Young Kiwi farmers learning the ropes This is rich, fertile farmland ideally suited to raising the very highest quality Laneve wool. The farm runs 12,000...
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Titus & Tangled
Gorillas in the wool. This is Titus (of Gorillas in the mist fame) as drawn by Emma J Shipley, a graduate of London’s Royal College of Art. Titus the Gorilla Emma has worked with Camira Fabrics to...
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Sheep Shearing in Paradise
A short film cobbled together from footage I took in New Zealand this month.. It shows the shearing (wool harvesting) process. Check it out.. Filed under: animal welfare, Carpet, Ethical, farming,...
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Integrity and happy sheep
New Zealand has a reputation for producing clean white soft lovely wool. Recently via Facebook someone asked “Yeah that’s all OK but how do you treat the sheep?” I think this was a fair question,...
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Make Sustainability Sexy.
How do we make sustainability sexy? That does not mean how do we sexualise green issues. What I mean to ask is.. “How to we market sustainability to the Me generation?” How do we draw in a generation...
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Working with nature.
Some very famous brands have been talking to us recently about ethics. Concerns have been raised about the wool fibre grown for their products. Animal activist groups, and lets be fair, who don’t...
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Forensic Integrity
It is the start of 2016 so I predict ever increasing scrutiny of supply chains to ensure that social and environmental values are not compromised in the supply of products and services to consumers,...
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